A powerful branding agency that
accelerates your business.

Engineroom Design is a specialised brand design agency that uses creative problem solving and years of experience and branding know-how to deliver both commercial results for our clients as well as effective and impactful designs.

Your brand encompasses more than just a logo and how things look; it's a mirror of your identity. Effective branding and logo design involve crafting a brand that mirrors your business at its core and, most importantly, how you wish to be seen.

branding agency

Lakeview Blinds Content Shoot

Is your Branding & Logo Design working for you or against you?

We are passionate about working with new and existing brands to unearth their unique vision. Most important, we build a visual identity and communication that is authentic and distinguished in the marketplace, giving brands standout and impact.

Brand Creation

Have you got a vision for your brand but aren’t sure how to bring it to life? As an experienced branding agency, we can work with you to establish a solid foundation that not only clearly communicates your personality, and key messages, but also your unique point of difference. This provides us with a strategic platform to create your identity and marketing assets.

Brand Redevelopment

Evolution or revolution? From the smallest change to a full redesign, we can work with you to achieve a powerful repositioning that meets your business objectives. Most important, we make sure consideration is given to the roll out of your new brand identity to make the transition for both your internal and external stakeholders as easy as possible.

Brand Implementation

Branding is more than just your logo, it’s every piece of marketing and communication collateral that you use. Don’t diminish the image of your brand by inconsistency. Our team takes great pride in helping businesses launch and maintain their brands through campaign planning, project management as well as creative execution of a variety of media. Think print brochures and flyers, merchandise, promotional items, eye-catching signage and trade displays, even online and social assets.

Is your Brand yet to be born? Or has it become a bit old and tired in recent years?

Perhaps your business structure or service offerings have changed. Your identity on the outside doesn't match who you are on the inside anymore. Whether you are starting from scratch or redeveloping an existing identity, your brand design is one of the most powerful business tools you have at your disposal. It's worth the effort to get it right.

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Why is good Brand Design so important?

Your brand design needs to reflect your organisation and your vision in order to create something distinctive in your marketplace. In essence every successful brand has a powerful message behind it as well as a logo that expresses this message clearly, emotionally and consistently.

Although the key elements of a successful brand can vary depending on the industry, audience, and competition. It can be said that some of the most important elements include:

Brand identity: A strong brand identity, including a clear and distinct visual style and tone of voice, can help differentiate a brand from its competitors. Most important it can make it recognisable to its audience.
Consistency: Consistent messaging and design across all channels and touchpoints can help build trust with the audience. Additionally, it can also create a sense of reliability.
Authenticity: Brands that are true to their values and mission are more likely to resonate with their audience and build long-term loyalty.
Innovation: Brands that are able to stay ahead of trends and anticipate their audience's needs are more likely to stay relevant and succeed in the long run.
Emotional connection: Brands that are able to create an emotional connection with their audience, whether through storytelling or shared values, are more likely to build long-term loyalty and advocacy.
Customer experience: Brands that prioritise a positive and memorable customer experience, both online and offline, are more likely to build loyal customers and advocates.
Brand strategy: A clear and focused brand strategy, including a well-defined target audience and positioning, can help guide all brand-related decisions. Evidently ensuring consistency and effectiveness over time.

Overall, a successful brand design requires a combination of the above elements as well as ongoing attention and investment in order to build and maintain.

So, does your brand stack up? Do you have a distinctive branding and logo design that is reflective of your positioning and vision for your brand? Or are you confusing your message and therefore potential customers with a brand design that does not represent who you are as a brand or an organisation?

Here are some of our favourite before and after branding and logo design examples. They showcase how our branding agency has successfully repositioned our clients' logos to align with their brand positioning.

Nitsuff Brand Redesign

The existing logo didn't reflect the natural plant based attributes of the product. Thus in the logo redesign we created a more natural, simple aesthetic. We also opted for a softer, neutral colour palette that allows the consumer to appreciate the product key point of difference. Both these attributes differentiated Nitstuff over other head lice products on the market.

View full case study

Montgomery Brand Redesign

Not only did the new repositioning for Montgomery Homes need to communicate their expertise in building homes on both level and sloping sites. It also needed to preserve their reputation as a quality builder with a long-standing, reliable and successful history. Thus the logo had to have strength, credibility as well being reflective of a modern company.

View full case study

Nelson Bay Golf Club Brand Redesign

A more premium-lifestyle driven branding and logo design was created for Nelson Bay Golf Club. The new design significantly reflected their ties to the Tomaree Headlands, the sea, as well as the natural beauty of their surroundings. This transformation aimed to position the club as a destination, not just a golf course.

View full case study

Azalea Grapeseed Oil Brand Redesign

The existing Azalea Grapeseed Oil logo had remained unchanged for years. It lnot only lacked modernity, but also did not represent the brands 100% Natural Positioning.

View full case study

Waste Initiatives Brand Redesign

An evolutionary Brand Redesign that kept the iconic nature of their existing logo. It gave it the modernity, presence, confidence, and strength it was lacking to be a true reflection of their service offer and the industrial equipment they manufacture.

View full case study

But effective Brand Design is about more than just your Logo

The entire experience of your brand shapes the consumers perception of your company, and ultimately, their decision to engage with you or not. This includes your website, printed collateral, digital media, stationery, signage, uniforms, eDMs as well as social media.

All of these items need to work together with a consistent and unified look, and equally important, voice in order to communicate both your key point of difference and your key messages to your customer. This unified approach forms your distinctive Brand Identity, which should be easily recognisable across all communication touch points.

We’re passionate about developing long-lasting relationships with our clients. Consequently gaining a deep understanding of their brands as well as the unique challenges they face in their industry. We thus offer creative marketing that actively works towards achieving your business goals.

Through genuine collaboration and brilliant creative services, we’ll deliver creative branding and logo design solutions. These solutions will not only improve your online presence but also boost your brand awareness and, most importantly, increase revenue.

Get in touch to get started!

How do you achieve this? Start with Strategy.

All businesses want their brand to perform, right? You want to see a positive return on the time and money you have invested into running your business. And you want to know that you can compete and win against your competitors in the fight for your customer’s undivided attention. As they say in business; if you fail to plan, you plan to fail. Before you start thinking about how your brand is performing and looking at sales figures, you need to make sure your brand strategy is right from the get-go.

The most successful brands have mastered their brand strategy so well that even without the visual presence of their logo and regardless of which channel you find them on, you still know exactly which company you’re interacting with.

It might be because of the way they speak, the type of content they create, the language they use in their content, the emotions their marketing stirs up in you or even the overarching values and philosophy they promote. Whatever ‘it’ is, it’s instantly recognisable as their brand.

In a time where consumers are demanding authenticity from companies and searching for values that they can align themselves with, it’s crucial and more important than ever for brands to be clear and unwavering about what they stand for and who they are as a business.

It must be remembered that the age of the internet leaves no room for brands to hide. Those without a steadfast vision of who they are and what they want to be known for will be forgotten. But ensuring that your business has a real, relevant and relatable brand strategy from an experienced branding agency help you stand out from the crowd. Consequently helping you connect with your customers not only on an emotional level, but also a lasting one.

Here's some real-life examples of how our Branding Agency has brought our clients brands to life from Strategy all the way through to Implementation.

Cubitt’s Brand Redesign

Cubitt’s Granny Flats and Home Extensions is a proudly Australian, family-owned, and operated business. They have have been committed to delivering the perfect design and build of Granny Flats and Home Extensions for over 29 years.

To coincide with an extension of their product offer into a new range of contemporary Granny Flat designs Cubitt's approached Engineroom to refresh their brand and as well as their collateral to more accurately reflect their new positioning and upmarket service offering.

Most important for the client was that the original house icon remained in the new logo. Thus we devised an approach that was fairly evolutionary. That didn’t move too far from where they were but gave them a more considered, confident and modern brand mark. Similarily, we also refreshed their colour palette to align with the style and quality of their new product offer.

In essence the new logo harmoniously combines two simply structured icons which represent both a house and the Granny Flat. Additionally, the simplicity of the logo extends to an identity system to not only support the businesses reps but also provide the best possible service for clients.

‘The brand development work conducted by Engineroom Design to bring together the Cubitt’s vision was a joy to see unfolding. As a residential builder moving from a family owned and designed brand concept to a collective brand and design package which reflected our heritage and values, we could not have been happier with the work produced by Engineroom Design.

Engineroom’s team echoed the Cubitt’s core values of Perfectly Skilled, Proudly Respectful and Constantly Committed and the resulting brand design had offered our company entry into a wider world of Australian families who we seek to serve through residential Home Extensions and Granny Flats.

Our collaboration with the Engineroom team’s executives and creatives was harmonious, respectful and creatively expansive. Everything which one would hope for and seek in a creative and commercial design partner.

With the new aesthetic, which reflects the Cubitt’s of the future, we have seen commercial benefit and more importantly an elevated sense of pride in our team, who proudly wear the new Cubitt’s motif, created by Engineroom, with a great sense of satisfaction and delight.’

- Kate Cubitt, Managing Director Cubitt’s Granny Flats & Home Extensions

Deliverables:

Brand Identity
Brand Rollout
Brand Guidelines
Print Collateral
Signage
Website Design
Social Media Styling

SCLAA Brand Redesign

SCLAA is Australia's largest Supply Chain & Logistics Association. They combine decades of experience with industry-leading professional development and education programs, networking events, corporate partnerships, as well as support for its members and partners.

Firstly, we undertook an in-depth strategic review of the business, especially their most valuable touch point, their website, to understand the strengths and weaknesses of the association. This then allowed us to developed a new, future-focused brand positioning and visual identity that would connect with their target market and, in turn, propel them into the future.

Furthermore, using this strategic positioning, we worked with SCLAA to completely overhaul their brand identity, marketing collateral as well as the association website.

In essence, the goal of the project was to help align the association's visual identity to their core values. Consequently, it aimed to reflect their commitment to the advancement of the Supply Chain & Logistics Industry in Australia. This was achieved by providing innovative education, networking, and, equally important, professional development opportunities to practitioners and professionals across all sectors.

Marketing Collateral Identity design agency

‘SCLAA’s new brand identity is an exciting step towards bringing the brand in-line with the Associations goals and core values and ensuring that everything we do for our members aligns with this vision.

Since the brands launch in February 2022, SCLAA have been ecstatic with the impact it has had on Memberships, attracting National Partners and as a result association revenue. The results in the 6 months since launch have exceeded their 12 month goals with the following increases:

Website visitors increased by 970% in the first month
Website page views increased by 666% in the first 6 months
Website bounce rate improved by 124% in the first 6 months
Renewing Memberships increased by 44%
National Partner sign ups increased by 96%
New Memberships increased by 13%
Overall increase in income from memberships/partnerships increased by 68%’

- Sue Tomic, Chair SCLAA

Deliverables:

Brand Strategy
Brand Identity Redesign
Brand System and Guidelines
Brand Application and Templates
Website

Gamma Solutions Brand Redesign

Gamma Solutions has been a leader in barcode scanning and printing solutions for the supply chain management industry since 1992. After 30 years of operation under their original brand identity, they believed it was time for an overhaul of their brand strategy. This transformation aimed to help them confidently look towards the future and evolve their brand in the same way.

Gamma Solutions engaged Engineroom to conduct a thorough brand analysis. Through this process, we uncovered a common thread of unique business DNA i.e. their dedication to exceeding customer expectations in every way.

As a result, we strategically positioned the new brand around these ideals. Conceptually tying the logo and branding system together. Thus enabling Gamma Solutions to create more effective, meaningful connections with their customers.

‘‘It was a pleasure working with the team at Engineroom Design on our rebranding project. Frances and the team took the time to understand our objectives and what makes Gamma Solutions tick. The process gave us a refreshed view on our brand, our place in the industry as well as our key strengths.

The results were amazing with the new logo representing the heart & soul of our company which worked both on an internal & external level. The response since our brand launch has been, to say the least, very positive and I can certainly recommend Engineroom to any company looking at a similar rebranding exercise.’

- Stephen Lakey, Project Leader Gamma Solutions

Deliverables:

Brand Strategy
Logo Redesign
Brand System and Guidelines
Brand Application and Templates

At Engineroom Design we are problem solvers, positive thinkers and always have a can do attitude. We are a branding agency that love what we do. We genuinely want to assist our clients to reach their full potential. If you’re looking for a branding agency that brings world-class branding and logo design to Australian businesses, then look no further.

Want to learn more?
Get in contact with us.

Who is Engineroom Design?

Engineroom Design was founded in 2007 by Creative Director, Bec Webber. She had previously worked for some of the best Packaging Design and Branding Agencies in the country. Bec has contributed to household brands such as; Macleans, Panadol, Sanitarium, Kelloggs, Uncle Tobys, Arnott’s, Cadbury, Pine O Clean, Continental, as well as Maggi.

After accumulating a wealth of skill and experience, she decided to bring it home and establish her own Creative Agency. Located in Newcastle, NSW, the agency was born out of a deep passion for design and a desire to provide effective creative solutions for clients seeking to make their mark in the world.

Over the last 15 years, Engineroom Design has grown into a powerful marketing, digital design and branding agency. Above all we believe that the best creative ideas come from a strong foundation built upon the power of clarity and simplicity. Thus we have developed a team of passionate designers, strategists, web developers, copywriters and project managers that all resonate with this belief.

Award Winning Brand Design Agency

View Our Awards

By all means, we don’t do it for the accolades. But being recognised for our teams hard work at one of the biggest Branding Design & Strategy Award Ceremonies in Australia & New Zealand is a pretty great feeling.

WINNER - GOLD - Best implementation of a Brand Development Project at the ANZ Transform Awards 2022 for Cubitt’s Granny Flats & Home Extensions
WINNER - GOLD - Best Visual Identity from the Transport & Logistics Sector at the ANZ Transform Awards 2022 for the Supply Chain & Logistics Association of Australia
WINNER – SILVER - Best Brand Evolution for a Business at the ANZ Transforms Awards 2022 for Cubitt’s Granny Flats & Home Extensions
WINNER – SILVER - Best Visual Identity from the Property, Construction & Facilities Management Sector at the ANZ Transform Awards 2022 for Cubitt’s Granny Flats & Home Extensions
WINNER – BRONZE – Best use of Packaging at the ANZ Transform Awards 2021 for Bondi Organics
WINNER – BRONZE – Best Visual Identity in the Food & Beverage Sector at the ANZ Transform Awards 2021 for Bondi Organics.

The way we see it, you know your business and we know ours. When you work with us, you get to focus on what you do best while we become your very own engineroom, providing creative solutions that build your business and drive sales.

We become an extension of your team.

In any case, we are relationship people & we love nothing more than helping our clients succeed. We achieve this by using a process designed to uncover potential and opportunities. Additionally, it helps us create a fresh way of thinking through strategy and turns it into smart identity systems and communications. So if you're looking for a no b.s branding agency that will just get in and get the job done, then you've come to the right place.

As one of Australia’s top creative agencies, we’re proud to offer big agency expertise backed up by the personal and flexible service of a small branding agency. So, what makes us different from another brand design agency?

brand design agency

We’ll become a part of your team.

Think of us as your in-house marketing team. You can come to us with any design questions you may have and we’ll help drive long-term success for your business.

We’re easy going.

We’ll never put the hard sell on your team! We’re here to collaborate with you and achieve successful results for your business.

We know your industry.

We’ve worked with a full spectrum of clients across a range of industries, including food and beverage, retail, transport, Government, technology, construction, manufacturing, the beauty industry and more. We’ll help you connect with your target audience as well as grow your sales with industry-optimised marketing.

We’re not too big, not too small, but just right!

Where another brand design agency may be bogged down by high client volumes, we purposely have a small client roster. In effect we have the agility and capability to offer flexible turnaround times and personalised service.

Marketing Agency Newcastle Branding Consultancy Newcastle

We talk straight.

We won’t bamboozle you with jargon and industry slang. We’ll explain everything in clear terms so you know exactly where you stand!

We have in-depth industry experience.

Our experienced team have worked with some of the most recognisable businesses in Australia, for example; Arnott’s, Continental, Cadbury, Fosters, GlaxoSmithKline, Reckitt Benckiser and Sanitarium.

We’ve got the best creative brains on the case.

We go beyond design and bring valuable strategic thinking to every design and branding project we undertake. Thus, you can expect brilliant ideas as standard when you work with Engineroom Design!

We’re here to stay.

We have a proven success rate after more than 15 years in business. We are also trusted by some of the biggest brands in Australia.

Branding Agency - FAQs

What is brand design?

Markedly, brand design is the process of creating visual and aesthetic elements that represent a brand. Brand design includes elements such as; logos, colour schemes, typography, as well as other design elements. In essence it is a crucial aspect of building a strong and recognisable brand.

But given these points, your brand is much more than just the visual elements of your identity. Your brand also encompasses your communication style, tone of voice, positioning, key messages as well as content created and distributed across all marketing platforms. Above all it is a wholistic representation of who and what your business is.

Why is brand design important?

How can I create a strong brand and logo design?

What is the difference between a logo and a brand?

How often should I update my brand and logo design?

Brand design should be updated periodically to keep up with changing trends and to ensure that it remains relevant to your company's values and future goals.

It is important to realise that it also needs to adapt to the needs and wants of your target market. While, the frequency of updates will depend on factors such as the industry, audience, and competition, it is generally recommended to update brand design at least every 5 years.

I have an existing brand identity but it’s looking tired, can you help?

Absolutely! Rebranding is a particular passion of ours. Our designers have overseen hundreds of brand redevelopment projects. We help companies reinvigorate their brand and better align it with their current company values as well as changing consumer demands.

Above all we’ll work closely with your team to come up with a brand that truly represents your business and drives success for your company. View some of our brand redevelopment case studies for supply chain and logistics association SCLAA and a brand refresh for award-winning Granny Flats and home extensions builder Cubitt’s.

Are you a full service branding agency?

What is the design process for a branding project?

At Engineroom Branding Agency our process is flexible and collaborative, and we adapt to suit each client’s unique needs.

Our standard practice is to take a staged approach;

Exploratory meeting. Firstly, we begin with an exploratory meeting to get a firm understanding of the project brief and our client's business.
Concept development. Secondly, our design team will work on creative brand concepts and develop initial designs for your consideration.
Design refinement. Thirdly, we’ll incorporate your feedback into our designs and refine your brand.
Deliver. Finally, we’ll deliver your final brand assets.

Additionally, we’ll ensure there’s clear communication with the client and key stakeholders at each stage of the branding process. We'll also allow for plenty of feedback and discussion between each design stage before finalising.

What are the benefits of using a branding agency over a freelance designer?

There are a range of benefits to choosing a full service branding agency over a freelance designer.

When you work with a creative agency, you get the resources and broad-reaching skills of a whole team of designers, who each specialise in different areas.

At Engineroom Design, we have packaging specialists, brand specialists, web designers and strategists who each bring a unique approach to every project, making sure the end result is well-rounded and successful.

What are the benefits of having a dedicated project manager?

There are many benefits to having a dedicated project manager. First and foremost they are there to ensure your project stays on time, on track and on budget.

A Project Manager is also there to act as an intermediary between you and the creative team. They help to interpret and convey your goals to the designers – and likewise showcasing and explaining the design team's ideas and results to you.

Do you offer ongoing contracts and retainer-based projects or one-off project work?

Do you offer copywriting services?

Who is the typical Engineroom client?

We work with everyone from start ups to major Australian businesses. We typically work with SMEs who want to improve their brand perception and increase sales without having to spend a fortune on design.

Some of the main industries we work with include; food and beverage, pharmaceutical, beauty, government agencies, health, technology, manufacturing, resources, transport and logistics.

If you want to know if we’re a good fit for you, then get in touch today and tell us about your business goals!

Who will work on my project?

You will have a dedicated project manager who will be your main point of contact and manage your job from start to finish. Additionally our team of designers will work together to create the designs for your brand.

We have an amazing team of talented designers who all specialise in different areas. Therefore depending on your brand as well as the requirements of your project, different team members will work on your project to ensure you get the best result possible.

Engineroom Design offers big Branding Agency expertise in a nimbler more flexible model. Above all we are passionate about providing clients with real and relevant creative solutions that make an actual difference to their business.

No high maintenance relationships, jargon or upselling. Instead, just simple, effective and aesthetic design solutions from a Brand Design Agency that has the experience and knowledge to accelerate your brands potential.

Interested to see how our creative branding agency can help bring your brand to life? Or rather freshen up your existing brand identity? Shoot us an email or give us a call and let’s chat about your business’s needs and how our team can add value.

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Newcastle: (02) 4929 7079
Sydney: (02) 8218 2148
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A powerful branding agency that accelerates your business.

branding agency

branding agency

Is your Branding & Logo Design working for you or against you?

Brand Creation

Brand Implementation

Is your Brand yet to be born? Or has it become a bit old and tired in recent years?

Why is good Brand Design so important?

Here are some of our favourite before and after branding and logo design examples. They showcase how our branding agency has successfully repositioned our clients' logos to align with their brand positioning.

Nitsuff Brand Redesign

Montgomery Brand Redesign

Nelson Bay Golf Club Brand Redesign

Azalea Grapeseed Oil Brand Redesign

Waste Initiatives Brand Redesign

But effective Brand Design is about more than just your Logo

Here's some real-life examples of how our Branding Agency has brought our clients brands to life from Strategy all the way through to Implementation.

Cubitt’s Brand Redesign

SCLAA Brand Redesign

Gamma Solutions Brand Redesign

Who is Engineroom Design?

Award Winning Brand Design Agency

We become an extension of your team.

As one of Australia’s top creative agencies, we’re proud to offer big agency expertise backed up by the personal and flexible service of a small branding agency. So, what makes us different from another brand design agency?

brand design agency

Branding Agency - FAQs

Interested to see how our creative branding agency can help bring your brand to life? Or rather freshen up your existing brand identity? Shoot us an email or give us a call and let’s chat about your business’s needs and how our team can add value.

A powerful branding agency that
accelerates your business.