O'Neills Tyre & Autocare

Engineroom was tasked to promote O’Neills Tyre & Autocare’s 60th year of business in Newcastle & the Hunter. Offering a range of digital, print, out of home and promotional items to celebrate the milestone, our aim was to generate excitement in the community and engage with our target market with the aim of elevating the O’Neills brand to position it as a classic, timeless, trusted and iconic Newcastle brand.

Our campaign ideas centre around the theme of ‘1960’s Classic Vintage’, which ties in with the birth of the O’Neills brand in the Hunter and compliments the narrative of the timeless, iconic brand, celebrating its history and longevity in the local community.