WASTE INITIATIVES
Waste Equipment Solutions
Waste Initiatives is a well established business who has been designing and supplying specialist waste management equipment and recycling systems throughout Australia for over 40 years. The company reached out to Engineroom to modernise their brands visual identity, whilst still retaining a connection to the existing brand.
The Approach
Our approach was to build on what already worked, refining the identity into a stronger, more contemporary brand system that better reflected the business it had become.
We developed a bold, practical visual language designed to work hard across every touchpoint, creating greater consistency, confidence and impact without losing the familiarity customers already trusted.
