Waste Initiatives is a well established business who has been designing and supplying specialist waste management equipment and recycling systems throughout Australia for over 40 years. The company reached out to Engineroom to modernise their brands visual identity, whilst still retaining a connection to the existing brand.
While Waste Initiatives brand identity was iconic it was feeling tired, out-of-date, and lacked the strength of their service offer and the equipment they manufacture.
Additionally, a clear point of difference for their business was the range of products within their two distinct product categories. They tasked Engineroom with creating a strong brand hierarchy and architecture that could successfully communicate Waste Initiatives while also encompassing their two key sub-brand/product ranges as part of the Waste Initiatives brand family.