The Cloud Collective is a strategic alliance of Microsoft Gold Partners, providing world class end-to-end technology solutions for their customers. However their customers were not aware of the three alliance partners and how they contributed to the collectives overall service & product offering.
Our aim was to strengthen the perception of the relationship between all three of the alliance businesses by establishing a brand hierarchy and visual system that confidently showed how they interacted with one another.
– Brand Strategy
– Logo Evolution
– Brand System and Guidelines
– Brand Application and Templates