Gamma Solutions has been a leader in barcode scanning and printing solutions for the supply chain management industry since 1992. After 30 years of operation under their original brand identity, they believed it was time for an overhaul of their brand strategy to confidently look towards the future and evolve their brand in the same way.
Gamma Solutions engaged Engineroom to conduct a thorough brand analysis, which uncovered a common thread of unique business DNA - their dedication to exceeding customer expectations in every way. We strategically positioned the new brand around these ideals – conceptually tying the logo and branding system together so Gamma Solutions can more effectively create meaningful connections with their customers.
The concept of the new logo centred around the idea of Gamma Solutions being a partner for now and into the future. By using the considered graphic element of stacked boxes we visually linked,the warehouse product offering to the tagline of ‘Beyond Expectation’ represented by the upward facing arrows. The positioning developed for Gamma Solutions culminated in the new tagline 'Beyond Expectation' which conveys a notion of innovation and the idea of looking to the future which was a key goal for the business with the brand redesign.
It was a pleasure working with the team at Engineroom Design on our rebranding project. Frances and the team took the time to understand our objectives and what makes Gamma Solutions tick. The process gave us a refreshed view on our brand, our place in the industry and our key strengths. The results were amazing with the new logo representing the heart & soul of our company which worked both on an internal & external level. The response since our brand launch has been, to say the least, very positive and I can certainly recommend Engineroom to any company looking at a similar rebranding exercise.
- Stephen Lakey, Project Leader.