SCLAA is Australia's largest Supply Chain & Logistics Association combining decades of experience with industry-leading professional development and education programs, networking events, corporate partnerships, and support for its members and partners.

Engineroom worked with SCLAA on completely overhauling their brand identity, strategic positioning, marketing collateral & association website.

The goal of the project was to help align the associations visual identity to their core values, and reflect their commitment to advancement of the Supply Chain & Logistics Industry in Australia by providing innovative education, networking and professional development opportunities to practitioners and professionals across all sectors.


– Brand Strategy
– Brand Identity Redesign
– Brand System and Guidelines
– Brand Application and Templates
- Website

What's next?

Engineroom undertook an in-depth strategic review of the business and their most valuable touch point, their website.

Bringing new life to existing brand identity for Newcastle Airport.