NEWCASTLE BRANDING AGENCY.
BRINGING LOCal BRANDS TO LIFE.
For impactful branding in Newcastle, turn to us, Engineroom Design, the agency that goes beyond logos and visuals to translate your brand's essence into a visual identity that truly resonates with your audience.
If you’re looking for a local Branding Agency in Newcastle with big client experience, you’re in the right place. Our team are specialised brand designers with over 25 years experience. We have worked with some of Australia’s and Newcastle's most recognisable brands, including; Montgomery Homes, Newcastle Airport, Forestry Corporation, Bertolli Oils, O'Neills Tyres, Camplify, Whiteley Corporation and more.
Since 2007, we've brought that big brand energy to Newcastle businesses of all sizes. Whether you are starting from scratch or redeveloping an existing identity, we can help. Maybe your business structure and service offerings have changed, and your identity on the outside doesn't match who you are on the inside anymore. In any case our team will make sure your brand is a true reflection of who you are, the core of your business and how you want to be perceived.
Your brand, our expertise.
Have you got a vision for your brand but aren’t sure how to bring it to life? As an experienced branding agency, we can work with you to establish a solid foundation that not only clearly communicates your personality, and key messages, but also your unique point of difference. This provides us with a strategic platform to create your identity and marketing assets.
Evolution or revolution? From the smallest change to a full redesign, we can work with you to achieve a powerful repositioning that meets your business objectives. Most important, we make sure consideration is given to the roll out of your new brand identity to make the transition for both your internal and external stakeholders as easy as possible.
Branding is more than just your logo, it’s every piece of marketing and communication collateral that you use. Don’t diminish the image of your brand by inconsistency. Our team takes great pride in helping businesses launch and maintain their brands through campaign planning, project management as well as creative execution of a variety of media. Think print brochures and flyers, merchandise, promotional items, eye-catching signage and trade displays, even online and social assets.
So, does your brand stack up? Do you have a distinctive branding and logo design that is reflective of your positioning and vision for your brand? Or are you confusing your message and therefore potential customers with a brand design that does not represent who you are as a brand or an organisation?
Here are some real life before and after branding and logo design examples. They showcase how our Newcastle branding agency has successfully repositioned our clients' logos to align with their brand positioning.
Cubitt's Brand Redesign & Repositioning
To coincide with an extension of their product offer into a new range of contemporary Granny Flat designs, Cubitt's approached Engineroom to refresh their brand and all collateral to more accurately reflect their new positioning and upmarket service offering. They sought to retain the original house icon in the new logo. Therefore our approach was evolutionary, preserving their core identity while infusing it with a more considered, confident, and modern brand mark.
Montgomery Brand Redesign
Not only did the new repositioning for Montgomery Homes need to communicate their expertise in building homes on both level and sloping sites. It also needed to preserve their reputation as a quality builder with a long-standing, reliable and successful history. Thus the logo had to have strength, credibility as well being reflective of a modern company.
Nelson Bay Golf Club Brand Redesign
A more premium-lifestyle driven branding and logo design was created for Nelson Bay Golf Club. The new design significantly reflected their ties to the Tomaree Headlands, the sea, as well as the natural beauty of their surroundings. This transformation aimed to position the club as a destination, not just a golf course.
Newcastle Fringe Brand Redesign
Newcastle Fringe, Australia's largest regional Fringe Festival, champions our local arts and creative community. Engineroom, as proud Novocastrian creatives, partnered with the festival to revitalise their 2023 brand, crafting a logo and visual identity that embodies the quality, creativity, fun, and vibrancy of Newcastle Fringe Festival.
SCLAA Brand Redesign
Engineroom collaborated with SCLAA to revamp their brand identity, strategic positioning, marketing materials, and website. The project aimed to align the association's visual identity with their core values, emphasising their dedication to advancing the Supply Chain & Logistics Industry in Australia through innovative education, networking, and professional development opportunities for practitioners and professionals across all sectors.
Is your Brand yet to be born? Or has it become a bit old and tired in recent years?
Perhaps your business structure or service offerings have changed. Your identity on the outside doesn't match who you are on the inside anymore. Whether you are starting from scratch or redeveloping an existing identity, your brand design is one of the most powerful business tools you have at your disposal. It's worth the effort to get it right.
Our brand agency also has the expertise and capability to implement your new logo redesign consistently across a wide array of media including print, digital, signage, vehicles, merchandise and internal templates.
Click on the images below to see how we have rolled out our clients brand across multiple touch points.