How to create a Logo Design that is a true reflection of your brand.

Are you after a brand new logo design for a start up business or does your existing logo design need a refresh or a transformation?

Your logo design needs to reflect your organisation and your vision in order to create something distinctive in your marketplace. Every successful brand has a powerful message behind it, and a logo that expresses this message powerfully, emotionally and consistently.

Does your brand stack up? Do you have a distinctive identity and logo design that is reflective of your positioning and vision for your brand? Or are you confusing your message and therefore potential customers with a logo design that does not represent who you are as a brand or organisation?

Here are some before and after logo design examples where we have successfully repositioned our clients logo to align with their brand positioning.

Cubitt's Logo Design

An evolutionary redesign that more accurately reflects their positioning. Cubitt’s had a well established brand, but their presence wasn’t doing them justice. They needed to completely change the perception of their brand and the target market that it attracted. Their logo was dated and made their offering look cheap and low quality. We needed to reposition the brand as the trusted builder of quality Granny Flats in Newcastle, Sydney and Canberra and attract a younger, more style and function focused consumer, while not losing their existing brand equity.

Montgomery Homes Logo Redesign

Repositioning Montgomery Homes to communicate their expertise in building homes on both level and sloping sites while preserving their reputation as a quality builder with a long-standing, reliable and successful history. The logo had to have strength and reflected a modern company.

Nitstuff Logo Design

The existing logo didn't reflect the natural plant based attributes of the product. In the logo redesign we created a more natural, simple aesthetic, a softer, neutral colour palette that allows the consumer to better appreciate the product key point of difference over other head lice products on the market.

Nelson Bay Golf Club Logo Redesign

A more premium-lifestyle driven logo was created for Nelson Bay Golf Club. This reflected their ties to the Tomaree Headlands, the sea and the natural beauty of the surrounds that makes it a destination not just a golf course.

Azalea Grapeseed Oil Logo Design

The existing Azalea Grapeseed Oil logo had remained unchanged for years. It lacked modernity and didn't represent the brands 100% Natural Positioning.

SCLAA Logo Design

Redesign to align the associations visual identity to their core values, and reflect their commitment to advancement of the Supply Chain & Logistics Industry in Australia through innovation, education, networking and professional development.

Waste Initiatives Logo Redesign

An evolutionary Logo Redesign that kept the iconic nature of their existing logo but gave it the modernity, presence, confidence and strength it was lacking to be a true reflection of their service offer and the industrial equipment they manufacture.

Hunter Joinery Group Logo Design

A fairly evolutionary approach to logo design that gives the icon strength and reflects the nature of the business ie.  largest manufacturer of laminated and solid surface benchtops in the Newcastle, Hunter Valley and Central Coast regions.

Logo Design - Hunter Joinery Group Newcastle

Logo Design Newcastle

Logo Design Newcastle

Brand Guidelines

Once you have a new logo design it is essential for your team and any external suppliers to manage your brand consistently. Our team can supply you with all the necessary logo formats you may need as well as producing comprehensive or simplified brand guidelines (depending on your needs).

Brand Guidelines Design Newcastle

Brand Implementation

Our creative team also has the expertise and capability to implement your new logo design consistently across a wide array of media including print, digital, signage, vehicles, merchandise and internal templates.