FMCG Packaging Design.

FMCG packaging design is an incredibly powerful tool for brands. It provides them with the opportunity to build trust and loyalty among their target customers by relating to them on an emotional level that specifically meets their needs.

Creative Agency Engineroom Design The engine room

FMCG Packaging design is undoubtedly a critical part of this process, as it helps:

  • differentiate products from competitors,
  • drive customer engagement,
  • and ultimately leads to higher sales and profits.


By giving FMCG packaging careful thought when developing your FMCG branding or marketing plan you can ensure you are providing a positive customer experience that meets their goals.

That is to say investing in the right FMCG packaging solutions will go along way to creating lasting relationships with customers and as well as increasing brand recognition and loyalty.

Creative FMCG packaging design that gets you noticed!

What is FMCG?

FMCG stands for Fast Moving Consumer Goods and is a term used to describe products that have a quick turnover, and relatively low cost. Examples of FMCG include items such as toiletries, soft drinks, processed food, detergents, over-the-counter drugs, alcohol and other non-durable household goods. Typically these products are characterised by their high levels of consumer demand, disposable nature, and relatively low price points.

How to create a successful FMCG brand?

The success of FMCG branding unquestionably lies in creating a strong connection between the consumer and the brand. But in order for this to happen, brands must understand their target audience and build trust with them. In short by providing quality products that meet customer needs. Additionally, brands should be consistent in how they communicate their messaging across all communication channels being clear and concise especially when it comes to FMCG packaging.

Your packaging must create an impact

Effective FMCG packaging design is essential for getting your product noticed and connecting with your target audience and yes, it is worth your time to get it right. Both your brand and product is the final impression when it matters most, on the supermarket shelf. As a consequence if you don’t make an impact, or communicate clearly, you will be overlooked altogether.


Therefore It is important to remember that packaging is your final touchpoint.


Consider this…

FMCG Packaging Blog
Food Packaging Design Statistics

Given these points, no other form of communication can claim such impact.

Do you need help with your FMCG packaging design? Need to add a new flavour? Tweak your on pack communication? or in fact require a full packaging refresh?

Sleek, modern FMCG packaging could be the difference between a stockist passing on your product or stacking it front and centre in their store. Packaging design is also your final touch point with potential buyers, your chance to make an impact and entice them to reach for your product on the shelf. You need to make it count. You’ve worked hard to develop a brilliant product. All that’s left to do is connect with your customers with effective FMCG packaging design.


That’s where we come in.

Since 2007 we’ve helped everyone from local start ups to established international brands discover their brand personality and effectively connect with their customers through clever FMCG packaging design.

We will help your product stand out in a saturated market and become a valuable part of your marketing team, on hand to answer all your design questions and pitch in when you need us.

Furthermore we can assist with the entire design and production process. Everything from branding, brand positioning, research concepts, on pack communication to design and finally corresponding with the printer. As a result our full service offer ensures the end result is a high quality production.

Smaxx food packaging design

New Product Development

Are you starting a new FMCG brand? Launching a new product line? Eager to establish a meaningful connection with your customers? We’re here to help.

We’ll create packaging that communicates the features and benefits of your product and most important expresses your unique brand identity.

From target audience research to typography, legal requirements as well as packaging standards, we’ll guide you through the entire design process. The ultimate outcome? An impactful final result that in essence effectively bridges the gap between your amazing product and your valued customers.

The Engine Room Packaging Designers Newcastle packaging designers sydney


Is your FMCG packaging looking dated, tired or simply off-brand? It’s time for a redesign.

Our expert team create FMCG packaging design that effortlessly embodies your FMCG products' benefits and unquestionably captures the very essence of your brand.

Be it a complete refresh, small design changes, an eco-conscious packaging overhaul, or even if you're unsure of your vision, rest assured that our packaging design team will collaborate closely with you. With the result that together, we will create an effective packaging design that distinctly sets you apart from your competition.

Healthy food packaging design


Are you gearing up to launch new SKUs, broadening your product spectrum, or even envisioning a new sub-brand?

As you start on these endeavours, it’s crucial to maintain brand consistency. Our team will help your new products stand out from the crowd while simultaneously slotting into your existing brand family.

We’ll create effective, distinct product packaging that matches your current ranges and communicates your brand effectively. That is to say our experienced designers will ensure a cohesive, strong brand identity across your entire range.

Wine label design


Thinking about testing before venturing into the market?

We know the impact FMCG packaging design can have on your sales figures. Significantly how even a minor percentage dip can cause a negative effect on your company.

With this in mind get real-world customer insights to drive your design and marketing strategy. We have extensive experience creating high quality, cost-effective concept designs. These designs capture the very essence of your products, enabling you to receive the utmost value from your consumer research. Consequently helping you to minimise risk.

FAQs - FMCG Packaging Design

Here’s some real life examples of how we have brought our clients FMCG  packaging design to life.

Point of Sale Case Study - FMCG packaging design

Mentos Chews
Point of Sale Design

Mentos was launching a new Chews range into the candy mints category called 'Mentos Incredible Chew'. The product was a long lasting, soft fruit chew that had 'True-to-fruit' flavours and no artificial colours or flavours.

The brief was to create a concept for a key visual and a unique point-of-sale display for the new 'Incredible Chew!' launch that enticed customers to buy the product at different locations throughout the store.

Food Design Point of Sale

Packaging Redesign Case Study - FMCG packaging design

Azalea Grapeseed Oils
Packaging Redesign

Deoleo briefed us to redesign Azalea Grapeseed Oil. The specialty oil segment within the cooking oil category was growing. In the light of market research, Azalea found their brand had the potential to further grow the category and its market share through a repositioning. As a result of our discover phase we determined the products 100% Pure positioning needed to be at the heart of the brand repositioning.

Research Concepts Case Study - FMCG packaging design

Allied Mills Artisan Bread
Research Concepts

Working with Allied Mills and Woolworths we were asked to create brand positioning boards. These boards were to be used for the purpose of focus groups, to illustrate and communicate the inspiration and vision for potential brand territories for a new range of Artisan breads.

As part of our brief we developed names, brand identities, brand / product story and in addition FMCG packaging design.

Food Design Research Concepts

New Product Development Case Study - FMCG packaging design

Bondi Organics

Bondi Organics approached Engineroom Design to create a unique and vibrant packaging design for their new range of Superfood Bars. In essence the design had to capture their all-encompassing healthy vision and position them as a credible and trustworthy choice for both customers and distributors. With this in mind we gave them a bold and eye-catching look that provided continuity for their range and differentiation between products and flavours. While our research gave us a strong strategic positioning that was relevant to their target audience and gave the brand stand out in its category.

At Engineroom, we partner with our clients to create FMCG packaging design that leaps off the shelf and into customers trolleys.

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