FMCG Packaging Design.
STAND OUT ON THE SHELVES.

FMCG packaging design is an incredibly powerful tool for brands. It provides them with the opportunity to build trust and loyalty among their target customers by relating to them on an emotional level that specifically meets their needs.

FMCG Packaging design is undoubtedly a critical part of this process, as it helps:

differentiate products from competitors,
drive customer engagement,
and ultimately leads to higher sales and profits.

By giving FMCG packaging careful thought when developing your FMCG branding or marketing plan you can ensure you are providing a positive customer experience that meets their goals.

That is to say investing in the right FMCG packaging solutions will go along way to creating lasting relationships with customers and as well as increasing brand recognition and loyalty.

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Packing design across entire range Sweet William Chocolate Packaging

Creative FMCG packaging design that gets you noticed!

What is FMCG?

FMCG stands for Fast Moving Consumer Goods and is a term used to describe products that have a quick turnover, and relatively low cost. Examples of FMCG include items such as toiletries, soft drinks, processed food, detergents, over-the-counter drugs, alcohol and other non-durable household goods. Typically these products are characterised by their high levels of consumer demand, disposable nature, and relatively low price points.

How to create a successful FMCG brand?

The success of FMCG branding unquestionably lies in creating a strong connection between the consumer and the brand. But in order for this to happen, brands must understand their target audience and build trust with them. In short by providing quality products that meet customer needs. Additionally, brands should be consistent in how they communicate their messaging across all communication channels being clear and concise especially when it comes to FMCG packaging.

Your packaging must create an impact

Effective FMCG packaging design is essential for getting your product noticed and connecting with your target audience and yes, it is worth your time to get it right. Both your brand and product is the final impression when it matters most, on the supermarket shelf. As a consequence if you don’t make an impact, or communicate clearly, you will be overlooked altogether.

Therefore It is important to remember that packaging is your final touchpoint.

Consider this…

Given these points, no other form of communication can claim such impact.

Do you need help with your FMCG packaging design? Need to add a new flavour? Tweak your on pack communication? or in fact require a full packaging refresh?

Sleek, modern FMCG packaging could be the difference between a stockist passing on your product or stacking it front and centre in their store. Packaging design is also your final touch point with potential buyers, your chance to make an impact and entice them to reach for your product on the shelf. You need to make it count. You’ve worked hard to develop a brilliant product. All that’s left to do is connect with your customers with effective FMCG packaging design.

That’s where we come in.

Since 2007 we’ve helped everyone from local start ups to established international brands discover their brand personality and effectively connect with their customers through clever FMCG packaging design.

We will help your product stand out in a saturated market and become a valuable part of your marketing team, on hand to answer all your design questions and pitch in when you need us.

Furthermore we can assist with the entire design and production process. Everything from branding, brand positioning, research concepts, on pack communication to design and finally corresponding with the printer. As a result our full service offer ensures the end result is a high quality production.

New Product Development

Are you starting a new FMCG brand? Launching a new product line? Eager to establish a meaningful connection with your customers? We’re here to help.

We’ll create packaging that communicates the features and benefits of your product and most important expresses your unique brand identity.

From target audience research to typography, legal requirements as well as packaging standards, we’ll guide you through the entire design process. The ultimate outcome? An impactful final result that in essence effectively bridges the gap between your amazing product and your valued customers.

The Engine Room Packaging Designers Newcastle packaging designers sydney

Packaging
Redesign

Is your FMCG packaging looking dated, tired or simply off-brand? It’s time for a redesign.

Our expert team create FMCG packaging design that effortlessly embodies your FMCG products' benefits and unquestionably captures the very essence of your brand.

Be it a complete refresh, small design changes, an eco-conscious packaging overhaul, or even if you're unsure of your vision, rest assured that our packaging design team will collaborate closely with you. With the result that together, we will create an effective packaging design that distinctly sets you apart from your competition.

Range
Extensions

Are you gearing up to launch new SKUs, broadening your product spectrum, or even envisioning a new sub-brand?

As you start on these endeavours, it’s crucial to maintain brand consistency. Our team will help your new products stand out from the crowd while simultaneously slotting into your existing brand family.

We’ll create effective, distinct product packaging that matches your current ranges and communicates your brand effectively. That is to say our experienced designers will ensure a cohesive, strong brand identity across your entire range.

Research
Concepts

Thinking about testing before venturing into the market?

We know the impact FMCG packaging design can have on your sales figures. Significantly how even a minor percentage dip can cause a negative effect on your company.

With this in mind get real-world customer insights to drive your design and marketing strategy. We have extensive experience creating high quality, cost-effective concept designs. These designs capture the very essence of your products, enabling you to receive the utmost value from your consumer research. Consequently helping you to minimise risk.

FAQs - FMCG Packaging Design

How much will FMCG packaging design cost?

How long will my FMCG packaging design take?

Do you offer printing as well as design?

Absolutely! FMCG packaging design is only as good as the final result; that’s why we can handle the entire design and production process, from concept through to print.

We always design FMCG packaging with print limitations in mind and partner with trusted printers to ensure our design concepts meet expectations when printed. Additionally, we can also liaise with your chosen printer if you prefer.

Time and time again we have heard stories from clients about how the images previous designers presented to them throughout the design process, didn’t match the final printed product. This is because in many cases the production aspect of the packaging design process is an afterthought. This leads to inferior print results and therefore an inferior final product on shelf.

Unlike artwork for simple print mediums like brochures or posters, the artwork set-up process for packaging is complex and requires specialist knowledge. We’ve printed thousands of package designs over the years, and we know how to get the best results by speaking the printers language, using the right print processes, inks, substrates and dielines.

Why should I choose Engineroom for my FMCG packaging design?

At Engineroom, we’re not your average FMCG packaging design agency.

Rather than simply designing packaging, we partner with our clients to achieve their goals, get their products front and centre on shelf, and genuinely become an extension of their marketing teams. We help our clients effectively communicate their brand personality, and we can do the same for you.

So, why should you consider us?

We’re laidback – Believing we are ultimately here to make your life easier, not complicate it. This approach means no high-pressure sales pitches and no intense back-and-forth or jargon-filled presentations.
We speak your language – No need to stress about knowing your vectors from your pixels; we'll explain everything in plain English!
We’ll dot the i’s and cross the t’s – Our dedicated team comes backed with decades of industry experience. Knowing exactly what mandatory information to include on your packaging, without compromising the design. Furthermore we know where to source barcodes and how to create them at the optimal size, the ins and outs of the Australian food labelling standard, and everything else needed to cover the legal mumbo jumbo.
We know what works – Having conducted many shelf audits and revitalised hundreds of packaged products, you could say we know how to strike the right balance between creative FMCG packaging design and effective communication.
We’ll become part of your team – Our commitment doesn't end when your products hit the shelves. We thrive on nurturing partnerships with our clients, guiding them every step of the way on their brand journey.
We make it easy – A dedicated project manager will lead you through the whole design process. They’ll serve as your main contact, overseeing the job until completion and communicating with our design team, printers and your own team to deliver the final product.
We’re a full-service brand agency – In addition to FMCG packaging design, we also offer branding design, and digital marketing and design. In essence, we're equipped to assist you with everything from websites to social media and your PowerPoint presentation to the trade or category buyer.

I’m developing a brand new line of food, can you help?

Absolutely!

Consumers and Retailers often have chosen brands that they stick to, and it can be difficult for new food brands to break into an oversaturated market.

The crucial factor here lies in identifying what sets your brand apart and communicating it effectively with your target audience. This is precisely where Engineroom comes into play. We provide comprehensive services encompassing full branding, brand positioning and key message strategy services along with packaging design and digital design – so we can take your brand from concept to shelf and even to selling online!

Here are some of the ways we can assist you in launching your new food brand:

Concept Development
Branding
Research Concepts
Packaging Design
Print Production
Brand Application and Templates
Website Design and Build
Social Media Styling and Content Generation

At Engineroom, we genuinely care about your products success. We’ll do all in our power to ensure your brand has its own personality and puts its best foot forward. We’ll help you build a strong food brand identity that not only cuts through the noise but also ensures it captures the hearts of your customers.

Which FMCG products can you do packaging design for?

Whether you’re producing snacks, oil, beverages, frozen FMCG packaging design, ready-made meals, baked goods, canned food, shelf stables as well as large food service sized products for a range of 1000 SKUS or just 1 SKU we can help! Our designers have created FMCG packaging for a range of formats including; pouches, wrappers, boxes, bags, tubs, tubes, bottles, sprays, bottles, you name it!

Additionally, we can also create unique, structural FMCG packaging box design solutions to help you really stand out from your competition.

Do you create dielines or knifelines for FMCG packaging design?

Here’s some real life examples of how we have brought our clients FMCG packaging design to life.

Point of Sale Case Study - FMCG packaging design

Mentos Chews
Point of Sale Design

Mentos was launching a new Chews range into the candy mints category called 'Mentos Incredible Chew'. The product was a long lasting, soft fruit chew that had 'True-to-fruit' flavours and no artificial colours or flavours.

The brief was to create a concept for a key visual and a unique point-of-sale display for the new 'Incredible Chew!' launch that enticed customers to buy the product at different locations throughout the store.

The concept had to: communicate the product type (Chew) and the incredible, great tasting fruit flavoured experience. Display the three fun flavours available, as well as grab attention attract shoppers to the stand and look appetising. And perhaps most importantly make the consumer want to try the product.

Packaging Design Food - Food Point of Sale Design
Packaging Design Food - Food Display Design

Deliverables:

Concept Development
Point Of Sale
Structural Design

Real Fruit Taste

This concept really played up the true-to-fruit taste. It suggested the product was grown alongside the fruit on the vines or trees. We wanted the key visual and point-of-sale display to have a natural outdoor feel to illustrate the 'all natural', 'no artificial colours or flavours'. In contrast the wobbler designs utilised the strong hit of colour to emphasise the three different flavours.

Long Lasting Flavour

This concept played on the product type - a chew with long lasting flavour. It highlights the fun flavours available in a "Willy Wonka" style concept. As shown above, the twisted shapes combined with the fruit visuals help communicate the chewy format along with the great tasting, fruit flavoured experience. The colour blocking creates a POS display which has high impact, at the same time allowing for multiple messages.

Incredible Chew

There is no mistaking this product is a chew! This concept makes it clear that the product is differentiated to standard mentos - it is NOT gum. The bulging treatment of the type, pack visuals together with the flavour imagery helps communicate the flavour hit!

Packaging Redesign Case Study - FMCG packaging design

Azalea Grapeseed Oils
Packaging Redesign

Deoleo briefed us to redesign Azalea Grapeseed Oil. The specialty oil segment within the cooking oil category was growing. In the light of market research, Azalea found their brand had the potential to further grow the category and its market share through a repositioning. As a result of our discover phase we determined the products 100% Pure positioning needed to be at the heart of the brand repositioning.

Specialty oils within the cooking oil category is growing, and market research found that the Azalea brand had the potential to further grow the category and increase its market share through repositioning and product innovation.

Furthermore, the consumer drivers for speciality oils are health, convenience, naturalness, culinary, and exotic appeal. As a result, the Deoleo team was motivated to develop the new positioning, Azalea - 'Culinary Oils From Nature's Pantry'. In line with their long-term growth plan and ambition for the brand to have a full Azalea range within specialty oils.

Given that the existing Azalea Grapeseed Oil bottle and label had remained unchanged for years, there was a lack of modernity and as a result, standout on-shelf. In contrast the insights from the research identified Azalea as a conceivable category leader in Grapeseed. Thus it became evident that a uniform and contemporary look for the brand would be necessary to be able to broaden the portfolio to other specialist oil offerings. Being the only Grapeseed oil brand in Woolworths, Azalea also had the potential to attract new consumers and in addition encourage the switch from other cooking oils.

The Solution

We crafted a packaging design concept that radiates vibrancy and a healthy, natural feel. This was complemented by stunning photography and a minimal design. To achieve this, we drew inspiration from adjacent categories, such as beverages. Our team created a design that introduced a distinct front label and incorporated grape imagery on the reverse side of the back label. This was a pioneering concept within the oil category. To execute this, Engineroom directed the photoshoot, ensuring a visually captivating bunch of grapes was captured and aligned perfectly with the design.

Given the significant opportunity for Azalea to serve as the overarching brand for Deoleo in the specialty healthy oil market, Engineroom also strongly recommended an evolution of the Azalea logo for a more modern appearance. At this time it was essential that the identity aligned with the brand's natural essence. Collaborating with a skilled typographer, our team refined the Azalea mark, resulting in an exquisitely hand-crafted logo that harmonises seamlessly with the brand's core proposition.

Results

The result is a packaging design that stands out like no other culinary oil on the supermarket shelf within the specialty oil category. The combination of the uniqueness of the bottle labelling coupled with beautiful imagery balanced against a new brand mark that reflects a more natural, crafted and own-able positioning, has resulted in an extremely successful relaunch for the brand.

Packaging Design Food - Food Branding Design
Packaging Design Food - Food Label Design

Testimonial

“We launched the rebranded packaging for the Azalea range in August 2018. We are certain that it had a positive benefit. The unit sales of Azalea in first quarter following the pack update were 46% higher than the corresponding quarter the year before. For the full year following the pack change unit sales were 64% higher than the previous year.”

Lorna Thomson
Deoleo Marketing Manager – ANZ

Deliverables:

Concept Development
Art Direction
Brand Guidelines
Logo Design
Packaging Design
Retouching
Typography
Print Production

View Full Case Study >

Research Concepts Case Study - FMCG packaging design

Allied Mills Artisan Bread
Research Concepts

Working with Allied Mills and Woolworths we were asked to create brand positioning boards. These boards were to be used for the purpose of focus groups, to illustrate and communicate the inspiration and vision for potential brand territories for a new range of Artisan breads.

As part of our brief we developed names, brand identities, brand / product story and in addition FMCG packaging design.

In effect the concepts explored the areas:

Traditional European craftsmen, baked in the time honoured tradition of the artisan baker
Modern and Fresh with a simplicity of style and a slight European influence
Woolworths Macro, sourcing better food choices
All natural, simple ingredients
Traditional with a modern twist

Packaging Design Food - Food Packaging Design
Packaging Design Food - Food Research Concepts

Deliverables:

Concept Development
Brand Strategy
Discovery and Research
Logo Design
Name And Tagline Generation
New Product Development
Packaging Design

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Allied-Mills-Project-Crafty-Image-Assers-03

New Product Development Case Study - FMCG packaging design

Bondi Organics

Bondi Organics approached Engineroom Design to create a unique and vibrant packaging design for their new range of Superfood Bars. In essence the design had to capture their all-encompassing healthy vision and position them as a credible and trustworthy choice for both customers and distributors. With this in mind we gave them a bold and eye-catching look that provided continuity for their range and differentiation between products and flavours. While our research gave us a strong strategic positioning that was relevant to their target audience and gave the brand stand out in its category.

In addition we extended Bondi Organic’s product offer with a range of plant-based organic protein powders. Simultaneously, we wanted to stay true to the flavour driven style of the bars, all the while giving the powders a slightly more masculine and clinical feel.

Traditionally, protein powders are typically positioned in the functional category, characterised by metallic colours and overt dessert imagery being the category norm. In contrast Bondi Organic’s organic positioning didn't align with this image. Instead, we opted for a subtle nod to the category using a hit of metallic in the icons and using simple illustrations that reference dessert flavours. As a result, this approach sees the design stand out from its competitors, while also sitting within the Bondi Organics product family.

Results

Bondi Organics’ product packaging sits boldly within its category providing an eye-catching solution which has ultimately driven sales since their launch. Feedback from customers and distributors has proven that their brand message is conveyed effectively, with the result that, the health benefits of their products are easily and quickly understood by the consumer.

Testimonial

“Our business objective was to convey a company profile that produces high quality, standout products within a saturated market. There was also a strong emphasis to drive the branding in a direction that was slightly daring and different to other natural/organic brands. These objectives were met and exceeded. Since our launch in October 2020 we have secured over 100 stockists and 4 major distributors covering both the eastern and western seaboard. We have collaborated with multiple social media influencers who were initially drawn to our branding and packaging. Distributors and major retail chains have told us that the reason they have taken us on as a start-up is due to the exceptional quality of our packaging design and that the packaging easily and effectively conveys the brand message.”

Codey & Alex, Founders of Bondi Organics

Packaging Design Food - Food New Product Development Design

Awards:

Transform Awards Bronze (Best use of packaging)
Transform Awards Bronze (Best visual identity in the Food & Beverage sector)

Deliverables:

Concept Development
Logo Design
Brand System and Guidelines
Packaging Design
Range Extension
Print Production
Web Styling

View Full Case Study >

At Engineroom, we partner with our clients to create FMCG packaging design that leaps off the shelf and into customers trolleys.

Get in touch today to get started.

Let us take a look
under the hood

FMCG Packaging Design.STAND OUT ON THE SHELVES.

FMCG packaging design is an incredibly powerful tool for brands. It provides them with the opportunity to build trust and loyalty among their target customers by relating to them on an emotional level that specifically meets their needs.

Creative FMCG packaging design that gets you noticed!

What is FMCG?

How to create a successful FMCG brand?

Your packaging must create an impact

Given these points, no other form of communication can claim such impact.

Do you need help with your FMCG packaging design? Need to add a new flavour? Tweak your on pack communication? or in fact require a full packaging refresh?

New Product Development

Packaging Redesign

Range Extensions

ResearchConcepts

FAQs - FMCG Packaging Design

Here’s some real life examples of how we have brought our clients FMCG packaging design to life.

Point of Sale Case Study - FMCG packaging design

Packaging Redesign Case Study - FMCG packaging design

Research Concepts Case Study - FMCG packaging design

New Product Development Case Study - FMCG packaging design

At Engineroom, we partner with our clients to create FMCG packaging design that leaps off the shelf and into customers trolleys.Get in touch today to get started.

Get in touch with us

FMCG Packaging Design.
STAND OUT ON THE SHELVES.

Packaging
Redesign

Range
Extensions

Research
Concepts

At Engineroom, we partner with our clients to create FMCG packaging design that leaps off the shelf and into customers trolleys.

Get in touch today to get started.