URBAN SURGEON
Operate in style
We developed Urban Surgeon’s brand identity to reflect precision, professionalism, and personality. As a luxury Australian-owned surgical apparel brand, Urban Surgeon merges high-performance functionality with contemporary style. The clean, modern, and minimal aesthetic highlights premium quality while remaining approachable for all healthcare professionals.
A balanced logo conveys trust and innovation, with a neutral colour palette allowing the vibrant apparel to stand out. Sleek typography and refined visuals align with the brand’s “Operate in Style” philosophy.
Engineroom also led the creative direction for the product photoshoot, capturing detailed e-commerce images alongside dynamic lifestyle shots for social media and marketing. The result is a brand that empowers healthcare workers to look and feel their best, both in and out of the operating room.
