NEWCASTLE FRINGE
Australia's Biggest Little Fringe
Newcastle Fringe is Australia’s largest regional fringe festival, championing local creativity and providing a platform for emerging artists across comedy, music, dance, spoken word, and more. As the festival entered its 7th year in 2023, Engineroom partnered with the team to revitalise the brand. We crafted a new logo and visual identity that captured the fun, vibrancy, and diversity of the festival, reflecting its mission to celebrate and support the local arts community.
"Newcastle Fringe was lucky enough to work with the creative team at Engineroom Design to lift our brand into a new stratosphere and create a fresh, strong, quirky new logo and brand marketing campaign with lots of attitude and a respectful nod to our original logo by maintaining the same colour palette. The process was collaborative and iterative. They had loads of funky ideas and struck the right chord between maintaining brand recognition and introducing super fun new elements to attract a broader audience to the 2023 festival.
Thank you ER!"
Brooke Twyford, Chairperson Newcastle Fringe Festival
