ASTRA AEROLAB
Uplifting Aerospace Precinct
Positioned at the forefront of aerospace innovation, Astra Aerolab is set to become a world-leading aerospace and defence precinct adjacent to Newcastle Airport and the RAAF Base in Williamtown. The challenge was to build a brand that reflected the precinct’s cutting-edge vision while attracting key players in aviation, defence, and technology industries.
The Challenge
Astra Aerolab needed a compelling brand presence to establish credibility within the highly competitive aerospace sector. Newcastle Airport tasked Engineroom with designing a brand identity and digital platform that would promote the unique value proposition of Astra Aerolab and drive interest from global commercial partners. The objective was to create an identity that could effectively narrate Astra Aerolab’s promise of innovation, excellence, and opportunity.
Our Approach
We championed the branding system that communicated Astra Aerolab’s modern, forward-thinking vision while also grounding the precinct in its local and regional importance. The design was inspired by the aerospace industry’s precision and innovation, using clean, sharp lines and a sophisticated color palette to evoke a sense of modernity and professionalism.
For the website, we designed an intuitive and visually striking interface that highlighted Astra Aerolab’s unique positioning in aviation and defence. The website’s user experience was streamlined to target industry professionals, providing clear pathways to explore commercial opportunities and access key information. The digital platform was complemented by branded print collateral, press adverts, and signage, ensuring a cohesive and credible brand experience across all touchpoints.
The Results
The Astra Aerolab brand positions the precinct as a credible and innovative destination for global leaders in aerospace and defence. The branding collateral we have completed has successfully attracted attention from international investors and industry players, bolstering Astra Aerolab’s reputation within the aviation sector. The website continues to serve as a pivotal tool for engaging prospective tenants and partners, showcasing the precinct's potential to drive the future of aerospace innovation.
