Sweet William

Sweet William approached Engineroom to inject some life and personality into their current packaging design which was starting to look dated and old fashioned in the highly competitive confectionary market. Their product has always been a leader in the category but with an influx of newcomers to supermarket shelves, Sweet William needed a fresh and exciting new look to keep their products top of mind for their customers.

The new packaging design was rolled out across over 20 SKUS of various products, sizes, substrates and formats. It was important to ensure consistency between the entire range, whilst still allowing for an element of individual product personality.


– Concept Design
– Logo Evolution
– Packaging Design
– Print Production
– Website Design & Development



Engineroom have been our trusted design team for 15 years, and this latest delivery from them on our full packaging rebrand across all 21 products has been truly exceptional work on every level. Their expertise in the field of packaging design is noticed and appreciated at every step of the process.

Going in to the rebrand we really weren’t sure of the direction we needed to take but Engineroom guided us through the creative process with high quality concept development that helped us form a marketing strategy as we progressed. Their design work is always fresh and innovative and in line with market trends which ensures optimal success on shelf. The packaging design they have delivered us is bold, fun, creative and perfectly communicates our brand and the product alike.

In line with our rebrand we also launched a new website which we left entirely in the hands of Engineroom to design, build, deliver and host and we couldn’t be happier with the outcome, it looks sensational.

Full rebrands can be stressful territory for any business, especially FMCG’s with large numbers of SKUs, but this development and execution with Engineroom at the helm, has been an absolute breeze and a joy. We have received streams of positive feedback on the new packaging design from both customers and major retailers and have already seen a lift in sales on the new SKUs that have been rolled out. We expect to see this sales growth continue with the new design appealing to a broader consumer base while keeping our brand relevant and cutting through the saturated shelf space in the market.

We could not be happier with the end result, thanks Engineroom – always delivering five star quality.

- Cassia Munro, Sales and Marketing Manager

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