SCLAA
Forging the road ahead
As the largest and most established body representing Australia's supply chain and logistics professionals, SCLAA has been a cornerstone of the industry for decades. With a focus on professional development, industry-leading education programs, and an expansive network, SCLAA sought to modernise its brand to better reflect its growing role in advancing the industry.
The Challenge
SCLAA had grown significantly over the years but realised that their brand no longer aligned with their expanding vision or the dynamic nature of the industry they serve. They needed a refreshed and more youthful brand identity that could unite their heritage with their forward-thinking approach, while also fostering deeper connections with members and industry partners.
Before
Our Approach
Engineroom collaborated closely with SCLAA to revitalise their brand. Through a comprehensive discovery process, we analysed the association’s values and goals, pinpointing key elements that distinguished them in the market: their commitment to education, networking, and advocacy for the industry.
We developed a new brand identity that reflected these core values, while positioning SCLAA as an innovative and trusted leader in supply chain and logistics. The visual identity was designed to be bold yet professional, with modern design elements that symbolise the association’s role in shaping the future of the industry.
The Results
The new SCLAA brand positions the association for continued success and growth, providing a modernised platform to attract new members, foster collaboration, and promote industry advancement. With a refreshed visual identity and a strategic brand system in place, SCLAA is now better equipped to support the evolving needs of Australia’s supply chain and logistics professionals.
"SCLAA’s new brand identity is an exciting step towards bringing the brand in-line with the Associations goals and core values and ensuring that everything we do for our members aligns with this vision."
Sue Tomic, Chair - SCLAA
