Outdoor flag signage

Cubitt's

Perfectly Skilled, Proudly Respectful and Constantly Committed

For over 29 years, Cubitt’s has been a trusted name in Australian residential construction, specialising in high-quality Granny Flats and home extensions. As the business prepared to launch a new range of contemporary designs, they sought a refreshed brand identity that would better reflect their upmarket positioning and premium service offering.

cubitts_website_case_study_header
brochure design

The Challenge

Cubitt’s needed a brand evolution that could convey their rich history while embracing the forward-thinking, modern aesthetic of their new product line. The challenge was to maintain the brand’s recognition—particularly the house icon in the logo—while creating a more refined and confident identity to help Cubitt’s stand out in the competitive residential construction market.

Branding Consultancy Newcastle Newcastle Branding Agency
External signage

Our Approach

Engineroom took an evolutionary approach to the rebrand, carefully balancing the desire for familiarity with a need for modernity. The new logo retains the original house icon but is elevated with bolder lines and a more confident, contemporary look. By combining two simply structured icons, the logo now represents both a house and a Granny Flat or home extension, seamlessly capturing Cubitt’s core services.

Construction Signage Design
Rebranding process
Marketing Collateral
Cubitt's
rebrand statistics
billboard design
Diecut Acrylic Signage
Acrylic Signage
Pull up banner design
cubitts-5
brochure design
cubitts-14
Marketing Collateral Design
Vinyl Vehicle Wrap
Vinyl wall decals
promotional banner
vinyl car wrap
Promotional Collateral
Marketing Collateral
cubitts_website_case_study_design2
cubitts_website_case_study_collections
cubitts-8
cubitts-9
Website design
cubitts-10

"The brand development work conducted by Engineroom Design to bring together the Cubitt’s vision was a joy to see unfolding. As a residential builder moving from a family owned and designed brand concept to a collective brand and design package which reflected our heritage and values, we could not have been happier with the work produced by Engineroom Design.

Our collaboration with the Engineroom team’s executives and creatives was harmonious, respectful and creatively expansive. Everything which one would hope for and seek in a creative and commercial design partner. With the new aesthetic, which reflects the Cubitt’s of the future, we have seen commercial benefit and more importantly an elevated sense of pride in our team, who proudly wear the new Cubitt’s motif, created by Engineroom, with a great sense of satisfaction and delight. "

KATE CUBITT, Managing director