BABY PRODUCT BRANDING AND PACKAGING DESIGN.

LET US BRING YOUR VISION TO LIFE.

Creative baby product branding and baby product packaging design that creates an emotional connection and gets results.

Looking for an experienced design agency to take your baby brand or baby packaging to the next level? We’ve got you covered. At Engineroom, we’ve helped everyone from burgeoning start ups to established international brands communicate their brand personality and connect with customers via great packaging design. We can help with the entire design and production process: from branding to baby product packaging ,along with digital assets to support your brand. At Engineroom, we partner with our clients to create packaging that leaps off the shelf and into customers shopping baskets.

Baby product branding needs to create an emotional connection. Parents pride themselves on providing the best for their children. They become very brand savvy and brand loyal, so your baby product packaging design really needs to not only look adorable and appealing, but also communicate all the key product benefits at a glance. All the reasons why a parent should choose yours over all the others in the oversaturated baby market.

Baby product packaging design needs to convey key product information, such as instructions for use or safety warnings. It should be designed to be user-friendly and intuitive, so those sleep deprived customers can quickly find the information they need! Additionally, baby packaging design should be practical and easy to open, store, and dispose of to avoid any potential hazards for young children.

Finally, successful baby product brands have an engaging social media presence, attracting customers and creating brand loyalty. We can help you create successful baby product branding that people will love at all touchpoints.

Is your baby product packaging design working for you or against you?

New Product
Development

Starting a new baby product brand? Launching a new product line? Want to connect with your customers? We’re here to help.

We’ll create packaging that communicates the features and benefits of your product and expresses your unique brand identity.

From target audience research to typography, legal requirements and packaging standards, we’ll guide you through the entire design process to come up with a truly impactful final result that connects your brilliant products with your customers.

Packaging
Redesign

Is your baby product packaging looking tired, dated or simply not reflective of your brand? It’s time for a redesign.

Our expert team can create baby product packaging design that effortlessly embodies your products' benefits and communicates your brand's essence. Whilst being appealing to mums - thus attracting your target customer.

Whether you want a fresh minimalist design, updated eco-friendly packaging – or if you don’t know what you want at all! Our packaging design team will work with you to create a cohesive design that sets your brand apart from the competition.

Baby product branding and packaging design

Range
Extensions

Launching new SKUs? Expanding your product range? Creating a new sub brand?

It’s crucial to maintain brand consistency when extending your range. Our team will help your new products stand out from the crowd while slotting seamlessly into your existing brand family.

We’ll generate effective, distinct baby product packaging that sits within your current ranges and communicates your brand and product positioning effectively. Our experienced designers will ensure a harmonious, strong brand identity across your entire range.

Is your baby product branding in need of a rebirth?

Cute, adorable, clean and fresh, or premium looking packaging could be the difference between a stockist passing on your product or stacking it front and centre in their store. Packaging design is also your final touch point with potential buyers, your chance to make an impact and entice them to reach for your product on the shelf. You need to make it count.

You’ve worked hard to develop a brilliant baby product. All that’s left to do is connect with your customers with adorable and engaging packaging – that’s where we come in.

Since 2007, we’ve helped countless brand owners express their product benefits through clever packaging design. We will help your product stand out in the saturated baby product market and become an invaluable part of your marketing team, on hand to answer all your design questions and pitch in when you need us most.

Get in touch today to get started.

Let us help you create a baby brand parents will fall in love with

Here’s some real life examples of how we have brought our clients product packaging to life.

Packaging Redesign Case Study

Love to Dream Packaging
Redesign Case Study

Engineroom were briefed to redesign the Packaging Range for the Love To Dream baby swaddle and sleep suit products.

The core objective was modernisation. The existing packaging was looking dated and as a category leader and innovator, Love to Dream needed to keep their presence fresh.

The main client concern was maintaining brand recognition. The Love To Dream logo itself and the use of teal in the packaging currently, the strong drivers for brand recognition.

We identified there was a consumer need to increase communication and differentiation between the different stages of products, as this would aid the understanding of the purchasing cycle for their consumer. We also challenged ourselves to develop clearer on-pack communication for product fabrics, temperature guides, product life-cycles and key benefits.

Engineroom addressed the modernisation aspect of the brief by developing a cleaner look with new hero imagery for the front of pack and an overall update of the packaging fonts.

Product stage communication was resolved by creating and refining a clear communication system, consistent across all packs.

Differentiation between products was achieved through the introduction of colour coding on the header card (replacing the solid teal headers), creating a fabric TOG coding system that linked with with on pack flashes for specific fabric weight and temperature benefits.

Printing economy was a factor we also considered, so creating an easily stickered sizing system allowed us to keep artwork and print to one master pack per product.

Iconography development was also an integral part of the packaging communication and Engineroom developed a new universal Clothing Size and Temperature Guides. Also, the Trademarked 3 - Stage Sleep System chart, which communicates the next stages for parents to move their babies on as they grow - providing their consumer with the information for future purchase within the brands portfolio.

The result was a modern fresh pack design with an easily identifiable system of product communication consistent across all Love To Dream packaging, giving the consumer a clear system for recognising the problem/solution unique to them, and for identifying future product purchases within the brand.

During the final stages of the project, Engineroom managed overseeing retouching of new product imagery across the ranges and all sku's as well as proofing and colour correction.

We also rolled out the new design and communication hierarchy to the Stage 2 - Swaddle Up 5050 product offer across 13 master SKU's.

Testimonial

“Love To Dream have been working with Engineroom since 2014. We have only wonderful things to say about Bec and her team. Strategy, design quality, consistency, turn around times and overall attitude are their strengths. Engineroom have proved critical to developing our brand architecture which has been rolled out, successfully, worldwide. I have no hesitation in recommending Engineroom, they are a pleasure to work with.”

Hana-Lia Krawchuk,
Founder of Love To Dream

Packaging Redesign Case Study

Baby Heart Brand and
Packaging Redesign Case Study

Baby Heart is an industry leading e-commerce store selling products for mums during pregnancy and beyond. By harnessing the power of advanced technology and innovative solutions, Baby Heart are enabling pregnant women to safely and confidently listen to the heartbeats of their babies.

In order to nurture the existing brand elements, we retained the heart/baby symbol and existing pink and blue colour ways, but gave them a more sophisticated, modern interpretation that reflected the quality, innovation and emotional connection Baby Heart products offer. Engineroom Design created a new logo and a complete range of packaging designs for their Fetal Dopplers and Breastfeeding pumps that established an overall look and feel of the products.

Design Agency Newcastle Product label design

FAQs

How much will baby product packaging design cost?

How long does baby product packaging design take?

Do you offer printing as well as design?

Absolutely! Baby product packaging design is only as good as the final result; that’s why we handle the entire design and production process ourselves, from concept to printing. We partner with trusted local printers to ensure our design concepts look just as expected once printed. We can also liaise with your chosen printer if you prefer.

Unfortunately, the images that some designers present to their clients won’t match up with the final printed product. This is because the production aspect of the packaging design process is often an afterthought, leading to inferior final products. Unlike art for simple print mediums like brochures or posters, the artwork set-up process for packaging is complex and requires specialist knowledge.

We’ve printed thousands of package designs over the years, and we know how to get optimal results by using the right processes, inks, substrates and die lines.

Why should I choose Engineroom for my baby product branding and baby product packaging design?

At Engineroom, we’re not your average design agency. We don’t just design packaging – we partner with baby brands to help them achieve their goals, becoming a genuine part of their marketing teams. We help brands make their baby product packaging as brilliant as the product inside, and we can do the same for you.

So, why choose us?

We’re laidback – We’re here to make your life easier, not harder – that means no high-pressure sales pitches and no intense back-and-forth or jargon-filled pitches.
We speak your language – Don't worry about telling your vectors from your bleed lines, we'll explain everything in plain English!
We’ll dot the i’s and cross the t’s – Our dedicated team comes backed with decades of industry experience. We know exactly what mandatory information to include on your packaging (without ruining your design!), where to source barcodes, how to create them at the optimal size and everything else needed to cover the legal requirements.
We know what works – After conducting hundreds of shelf audits and redesigning thousands of packaged products, we know how to strike the right balance between creative baby product packaging design and effective communication.
We’ll become part of your team – Our relationship doesn't end when your products hit the shelves. We love developing long-term working relationships with our clients, helping them along every step of their brand journey.
We make it easy – You’ll be assigned a dedicated project manager to lead you through the whole design process. They’ll serve as your main contact, overseeing the job until completion and liaising with our design team, printers and your own team to deliver the final product.
We’re a full-service brand agency – In addition to baby product packaging design, we also offer branding design, and digital marketing and design We can help with everything from websites to logos.

I’m developing a brand new line of baby products, can you help?

Absolutely! Parents want the best for their children, and they often have chosen brands that they stick to. It can be difficult for new baby product brands to break into an oversaturated market. The key is identifying what sets your brand apart and communicating it effectively with your target audience. At Engineroom, we offer full branding services along with packaging design and website and social media design – so we can take your brand from concept to shelf!

Here are some of the ways we can help launch your new baby product brand:

Concept Development
Logo Design
Packaging Design
Print Production
Brand Application and Templates
Website Design
Social Media Content Generation and Styling

At Engineroom, we genuinely care about your success. We’ll do all in our power to ensure your brand puts its best foot forward. We’ll help you build a strong beauty brand identity that cuts through the noise and resonates with your customers.

Which baby products can you do packaging design for?

BABY PRODUCT BRANDING AND PACKAGING DESIGN.

Creative baby product branding and baby product packaging design that creates an emotional connection and gets results.

Is your baby product packaging design working for you or against you?

New Product Development

Packaging Redesign

Range Extensions