NO NONSENSE
No Fuss. No Nasties.
When No Nonsense set out to refresh their magnesium-based wellness range, they knew their packaging wasn’t living up to their mission. Created by an Olympic Athlete and Sports Injury Specialist, the brand was built on the need for a chemical-free, ethical magnesium product that actually works. They stood for premium, effective, no-fuss solutions, but their packaging wasn’t telling that story—yet.
Our mission? To align their visual identity with their no-frills philosophy.
The Challenge
No Nonsense had a clear philosophy: Make it simple. Make it honest. Make it real. Make it No Nonsense. Their products are made with the highest quality, locally sourced ingredients, including Australian-grown essential oils—better for the planet and better for your body. But their packaging wasn’t communicating this ethically driven, no-BS approach.
With wellness aisles crowded with either overly clinical or overly whimsical branding, we needed to carve out a distinct space—one that felt trustworthy, effective, and effortlessly cool. The challenge? Create a premium yet approachable identity that cuts through the noise.
Our Approach
Refreshing No Nonsense wasn’t just about updating packaging—it was about refining its attitude, confidence, and clarity. We took a less-is-more approach, crafting a design system that felt clean, premium, and purposefully understated.
Every design choice reinforced the brand’s ethos: No frills. No tricks. Just good stuff. And because a strong brand needs a strong voice, we injected personality at every touchpoint.
- "No room for ingredients you can’t pronounce—just jam-packed with magnesium."
- "Spray on and soak in the good stuff."
- "This small but mighty roller packs a punch."
- "Tear my top off."
- “Give those muscles some TLC
- “Join me in the tub.. let’s strip off together”
The Results
The final packaging was minimalist, impactful, and bursting with good energy—just like the products themselves. With a fresh new look and a voice to match, No Nonsense now reflects its no-frills philosophy, delivering the premium, effective solutions they’ve always stood for—no fluff, just the good stuff.
"Thank you again for all of your help, we really love the products and we also absolutely loved working with you guys and appreciated your patience along the way. The work you have done is incredible."
Nina and Pierre, No Nonsense Founders
