NItstuff
Naturally Tough on Head Lice. Gentle on Everything Else.
Nitstuff is a plant-based head lice preventative created by two Hunter Valley mums who were tired of the constant hassle of nits. Formulated in 2010, the product quickly earned a loyal following among parents looking for a natural, effective alternative.
Despite the product’s strengths, the existing packaging didn’t reflect its gentle, plant-based formulation. It felt childish, cluttered, and lacked a clear visual hierarchy—making it hard for customers to immediately understand the product’s benefits.
Our Approach
Engineroom was engaged to breathe new life into the brand—starting with a simplified, nature-inspired packaging system. The new design features a soft, neutral palette and minimal layout that puts the product’s key benefits front and centre. A new logo and refined messaging system bring the brand in line with its purpose: gentle, honest care made for real families.
"From our very first meeting, the team at Engineroom were brilliant. They really listened to our story and understood what we needed—a fresh, professional look that reflects the quality and gentleness of Nitstuff. What they delivered was exactly what we had pictured (if not better!). Our customers constantly comment on how clean and professional the new design looks. You guys rock!"
Mel and Nat, Nitstuff Founders
