Doughheads

As one of Newcastle's much loved sweet treat destinations, Doughheads is all about creating happy people, offering an experience that will indulge your senses and leave you craving more. Every morning, their team make hundreds of doughnuts from scratch, using only real ingredients to create a menu full of flavours that will blow your mind.

Engineroom had the pleasure of working on a new range of Doughheads spreads and sauces that customers can take home with them to make their very own creations. The new packaging designs were inspired by the research into vintage candy shop packaging and in particular their use of typography. It was important that the already established Doughheads logo sit united with the new fun and cheeky flavour messaging which emerged into a bespoke and unique typographic label design giving the products fantastic shelf stand-out.