Gamma Solutions
Beyond Expectation
With over 30 years of leadership in barcode scanning and printing solutions, Gamma Solutions had become a trusted name in supply chain management. However, as they looked toward the future, they recognised that their original brand identity no longer fully captured their innovative spirit and dedication to customer excellence.
The Challenge
After three decades of successful operation, Gamma Solutions sought to modernise their brand to reflect the evolution of both their business and the industry. The goal was to create a refreshed identity that not only preserved the company’s rich heritage but also positioned them as a forward-thinking leader ready to meet the demands of the digital age.
Before
Our Approach
Engineroom was tasked with a full-scale brand refresh, beginning with an in-depth brand analysis. Through our research, we uncovered a consistent theme at the heart of Gamma Solutions’ business: their unwavering commitment to exceeding customer expectations. Armed with this insight, we repositioned the brand around this core value, ensuring the new identity would resonate both internally and externally.
The new logo and branding system we developed were designed to be dynamic yet timeless, combining sleek modern aesthetics with a nod to Gamma Solutions’ legacy by incorporting vibrant hits of pink. We crafted a visual language that reinforced their technical expertise while highlighting their focus on meaningful customer relationships.
The Results
The new brand identity has empowered Gamma Solutions to engage with their audience more effectively, fostering deeper connections and aligning their public image with their business ambitions. By creating a cohesive and strategic brand system, Gamma Solutions is now better equipped to navigate the evolving landscape of supply chain technology.
"It was a pleasure working with the team at Engineroom on our rebranding project. Frances and the team took the time to understand our objectives and what makes Gamma Solutions tick. The process gave us a refreshed view on our brand, our place in the industry and our key strengths. The results were amazing with the new logo representing the heart & soul of our company which worked both on an internal & external level. The response since our brand launch has been, to say the least, very positive and I can certainly recommend Engineroom to any company looking at a similar rebranding exercise."
Stephen Lakey, Project Leader
