2 x Gold & 2 x Silver at the ANZ Transform Awards for 2022
Engineroom won big at this year’s ANZ Transform Awards, taking home 2 x Gold and 2 x Silver trophies for our recent Corporate Brand Redesign work with the Supply Chain & Logistics Association of Australia (SCLAA) and Cubitt’s Granny Flats & Home Extensions.
The Transforms Awards celebrate the best in Branding Design and Strategy across Australia and New Zealand and are held annually with some of the biggest creative agencies in the country competing to take home the Gold for their work in each category.
Engineroom received the following Awards:
- Gold for Cubitt’s Granny Flats & Home Extensions in the Best implementation of a Brand Development Project category
- Silver for Cubitt’s Granny Flats & Home Extensions in the Best Brand Evolution for a Business category
- Silver for Cubitt’s Granny Flats & Home Extensions in the Best Visual Identity from the Property, Construction & Facilities Management Sector
- Gold for the Supply Chain & Logistics Association of Australia in the Best Visual Identity from the Transport & Logistics Sector.
Cubitt's Granny Flats & Home Extensions
The team worked closely with the Cubitt’s team to help bring their vision for the family-owned brand to life and consistently roll it out across their 4 x locations, print & digital collateral, vehicle fleet, signage and website.
The project was well received by the judges being deemed a category standout and described as:
Simple, thoughtful, consistently executed system.
One thing that is clear here is the collaboration between the agency and the organisation, which contributes to the successful outcome.
It was important for the client that the original house icon remained in the new logo. We devised an approach that was fairly evolutionary, that didn’t move too far from where they were but gave them a more considered, confident and modern brand mark.
The new logo harmoniously combines two simply structured icons which represent both a house and the Granny Flat or a house and an extension symbolic of both of Cubitt’s core product offers.
We developed a solution using the key brand elements that allowed us to build a strong brand identity that has been implemented consistently across every aspect of their business, including: their company website, business stationery, staff uniforms, showroom signage, print collateral, social media styling, digital adverts, and promotional collateral.
The new aesthetic, which now embodies the Cubitt's of the future, has seen the business benefit drastically from a commercial standpoint, as well as resulting in an elevated sense of pride and ownership within the team.
The results on sales figures and customer engagement since the new brand has been launched have been dramatic to stay the least. Most notably, their website leads since launching the new site, designed and built by the Engineroom team, have increased by 512.5% and overall sales leads have jumped up by 227.4%.
The Supply Chain & Logistics Association of Australia
The SCLAA rebrand began with a deep dive into their brand strategy to reposition the association and bring the brand in-line with its goals and core values.
"Very clear identification of the challenge, the strategy made sense and it linked clearly to the creative execution which was clean and fresh,” said one judge.
Other judges commented on the “great” new logo, as well as the “bold and contemporary” general design.
Engineroom worked with SCLAA on completely overhauling their brand identity, strategic positioning, marketing collateral & association website.
The goal of the project was to help align the associations visual identity to their core values, and reflect their commitment to advancement of the Supply Chain & Logistics Industry in Australia by providing innovative education, networking and professional development opportunities to practitioners and professionals across all sectors.
Engineroom undertook an in-depth strategic review of the business and their most valuable touch point, their website, to understand the strengths and weaknesses of the association and develop a new, future-focused brand positioning and visual identity that would connect with their target market and propel them into the future.
The identity developed provided a simple but strong logo device derived from SCLAA’s core values of being forward thinking, building connections and forging new pathways for their members. The bold colour palette gave the brand impact and a unique style that set them apart from others in the industry.
Since the brands launch in February 2022, SCLAA have been ecstatic with the impact it has had on Memberships, attracting National Partners and as a result association revenue. The results in the 6 months since launch have exceeded their 12 month goals with the following increases.
It's a very humbling achievement for our agency to be recognised at this level, competing against the best Advertising and Design agencies throughout Australia and New Zealand, and shows us once again the incredible talent and expertise of the Newcastle Creative industry.
The body of work that’s been recognised is due to the talents of many. Our entire team worked on both of these projects, and without out their combined efforts and that of our brilliant clients, the fantastic end result for both brands wouldn't have been possible. It’s all about team work - with our clients and with each other, and we are incredibly proud of what we have achieved together in 2022.
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