BARLEI
Sugar free, naturally
As the world’s first range of 100% naturally sugar-free liqueurs, aperitivos and cocktail syrups, Barlei is leading the shift toward healthier drinking without compromising on taste or experience.
Engineroom was engaged to create the brand from brand identity through to label design and launch collateral, building a bold, confident brand that feels as premium as the cocktails it creates.
The Challenge
The alcohol industry is undergoing a major shift. Consumers are increasingly seeking low-sugar, low-calorie and low-carb options, yet traditional cocktail ingredients remain high in sugar. Over half of beverage sales are now low/no sugar, but cocktails had been left behind. Barlei wasn’t just launching a product, it was launching a new category.
Our Approach
The identity draws inspiration from classic European aperitivo labels, grounded in heritage cues, but reimagined with contemporary colour blocking and clean hierarchy. “Sugar Free, Naturally” becomes both a promise and a rallying cry, consistently reinforced across packaging and collateral.
Beyond labels, we extended the brand into digital, trade marketing, in-venue activations and large-scale outdoor, ensuring Barlei could confidently show up anywhere, from behind the bar top to the billboard.
