BERTOLLI OLIVE OIL
The world's number 1 Olive Oil
Bertolli, the world’s number one olive oil, has been synonymous with quality and authenticity for over 150 years. As a globally recognised brand, Bertolli needed a local touch to adapt its new global packaging for the Australian market.
The Challenge
Engineroom was entrusted with rolling out Bertolli’s new global packaging design across its Australian formats. With a complex SKU range that varied in size and flavour profiles, the project required a high level of precision and attention to detail. Beyond simply adapting designs, we were tasked with ensuring the brand’s essence and visual integrity remained intact across every touchpoint.
Our Approach
We approached the project in stages, beginning with an in-depth analysis of the global design to ensure it aligned with local market needs. We then created tailored artwork for each variant, leveraging our expertise in packaging and print production. Our process was highly collaborative, working closely with the Bertolli team to ensure each adaptation was approved before extending the design across the entire product range.
"Engineroom have been an absolute dream to work with on the Bertolli Olive Oil pack refresh. The project had many complexities and elements, and required the team to constantly make numerous changes to manage not only local expectations but the expectations of our parent company in Spain all while working within our challenging internal systems and within near impossible timelines."
Jill Watson, Marketing Manager
