Know Your Bones
In 2016 the Garvan Institute of Medical Research and Osteoporosis Australia joined forces to launch a state-of-the-art, online fracture risk assessment tool. The aim; to drive consumers to take a simple online test, identify their risk & discuss the results & recommendations with their GP.
As the appointed agency, Engineroom's tasks encompassed all brand & identity development, marketing & communication across all mediums.
To educate the consumer on how easy it is to use the online tool Engineroom designed and built a 60 & 90 second infographic animation.
This animation was utilised in a number of ways including; on Social Media organic feeds, YouTube paid adverting & on the Medical Media Channel. The Medical Media screens were located in the lunch and communal areas of over 600 medical centres reaching GPs, Practice Nurses, Receptionists and Practice Managers.