100% of buyers will see your packaging. Therefore you need smart packaging design that shoppers resonate with. That's where we come in. Your specialist Packaging Design Agency in Sydney.

Engineroom, packaging design agency Sydney, Packaging Design Sydney, packaging designers sydney

Creative Agency Engineroom Design The engine room

At Engineroom, we know what makes your consumers tick. We know what stockists are looking for, and we know how to make your product jump out from the shelf. With over 20 years of experience, we partner with our clients to bring them big agency results without the price tag.

Product packaging is the single biggest decision driver for consumers. With decades of experience under our belt, working for some of Australia's largest consumer brands. As well as an agile team of creative packaging designers at the helm, we’re the packaging design agency Sydney and national businesses trust to make it happen.

Above all, we’ll help you translate your big ideas into effective packaging designs that get your products leaping off the shelves and into customers’ shopping baskets.

No matter your packaging needs we can create effective packaging designs that get your products leaping off the shelves. With our Packaging design agency in Sydney

Packaging Design Agency Sydney

Cosmetic Packaging Design packaging designers sydney

New Product

You’ve got the big idea, you just need to get it on the shelf.

Whether you’re launching a new product or looking to break into a highly competitive market, our packaging designers Sydney will make it happen. We’ll help you cut through the noise and express the unique benefits of your product in a way that resonates with your target audience and stockists.


Your product is out there, but it’s looking a little tired.

Maybe consumer preferences have shifted, or maybe you’re taking a new direction with your business. Your packaging needs to keep up with your brand, and consumer demands. We’ll refresh your packaging with updated, creative, strategic packaging that speaks to your customers and communicates your brand.

packaging designers sydney


You’re expanding your product range and want cohesive branding.

Whether you’re rolling out a new flavour, new size or a whole new sub-brand, our team will help make your range extension simple and easy. Furthermore our Packaging Design Agency in Sydney will make sure your SKUs stand out on the shelf while still sitting together as part of your brand family.

Wine label design


Thinking about testing before going to market?

Get real-world customer insights to drive your design and marketing strategy. We have extensive experience creating high quality, cost-effective concept designs that both capture your products essence as well as enabling you to get the most out of your consumer research.

For supercharged packaging design, Sydney businesses choose Engineroom.

You’ve poured time, energy and resources into creating and marketing a unique and exciting product  so don’t stumble at the final hurdle.

Packaging design is your last chance to capture customer attention and influence their purchasing decision. Consequently great packaging design is what’s needed to get your product into their shopping basket.

Get your products the attention they deserve! If you want first-class packaging design without the big-agency price tag, talk to our team. We’re the packaging design agency Sydney businesses partner with for brilliant results.

FAQs - Packaging Design Agency Sydney

Here’s some real life examples of how we have brought our clients product packaging to life.

Packaging Design Agency Sydney

Case Study 1

Blue Dinosaur

Our team were briefed to develop packaging designs for the core range of Blue Dinosaur Paleo Bars that were unique, ownable and created shelf-blocking impact above all others.

When we first met with the Engineroom Design team in 2013 we were selling our “original” paleo bars hand packaged in a clear wrapper with a yellow sticker on the front and back. Engineroom Design quickly transformed our bars into striking, professional products, that consumers and buyers trust. They have guided us through the process within tight timeframes and always given us outstanding quality work and multiple options to choose from, explaining the reasons and justifications for them.

The packaging Engineroom Design has created for us is original, fun, and trendy, and has allowed us to express our brand directly to our customers in-store and online via imagery on our website and social media pages. They have revised our packaging several times over the years in order to keep it fresh and up-to-date, and due to this our social media engagement is constantly increasing and our bars feature almost like ‘accessories’ in many of our followers’ posts. Our turnover has grown to be over 30 times what it was in 2013, and we know that the look of our bars has had a lot to do with this extreme sales growth as our bright and colourful bars jump off the shelves!


Tina Watts-Seale
Director Blue Dinosaur


before design development packaging designers sydney


product design flavour roll out packaging designers sydney

Case Study 2


Nitstuff Australia is a local business from Lake Macquarie that manufactures a plant-based, all natural head lice preventative.

From our first friendly meeting with Engineroom the team have been brilliant in all aspects of rebranding nitstuff. The team listened to our story and clearly understood our ideas and specific requirements. We needed a fresh and professional look that reflected the quality ingredients used in Nitstuff. They delivered/produced material that captured the plant-based feel and gentleness of the product. The expert/professional work was always delivered on time and exceeded expectations each and every time.

Our customers love the new design and compliment us on how professional it looks! Better still all the buyers are loving our new design and commenting how amazing it looks. 98% of the time before we even finish our sales pitch they are agreeing to pre-order! Can’t say we have ever been in that situation before.

Thank you Engineroom for the brilliant and professional design work you have given us. You rock!


Natalie Young
Owner of Nitstuff Australia


Product before design development


Nitstuff product packaging design

Case Study 3

Azalea Grapeseed Oil

Deoleo briefed us to redesign Azalea Grapeseed Oil. The specialty oil segment within the cooking oil category is growing and market research found the Azalea brand had the potential to further grow the category and its market share through a repositioning. From our discover phase we determined the products 100% Pure positioning needed to be at the heart of the brand repositioning.

We launched the rebranded packaging for the Azalea range in August 2018. We are certain that it had a positive benefit.  The unit sales of Azalea in first quarter following the pack update were 46% higher than the corresponding quarter the year before.  For the full year following the pack change unit sales were 64% higher than the previous year.


Lorna Thomson
Deoleo Marketing Manager – ANZ

Packaging Design Agency Sydney


Azalea oil before design


Azalea Oil Product design development

Case Study 4

Love to Dream

We were briefed to redesign the Packaging Range for the Love to Dream baby swaddle products. The core objective was modernisation. The existing packaging was looking dated and as a category leader and innovator, Love to Dream needed to keep their presence fresh. The main client concern was maintaining brand recognition.

We also determined there was a consumer need to increase communication and differentiation between the different stages of products. We also challenged ourselves to develop clearer on-pack communication for product fabrics, temperature guides, product life-cycles and key benefits.

Love To Dream have been working with Engineroom since 2014. We have only wonderful things to say about Bec and her team. Strategy, design quality, consistency, turn around times and overall attitude are their strengths. Engineroom have proved critical to developing our brand architecture which has been rolled out, successfully, worldwide. I have no hesitation in recommending Engineroom, they are a pleasure to work with.


Hana-Lia Krawchuk
Founder Love to Dream

Packaging Design Agency Sydney


Love to dream baby product packaging design before


Swaddle baby product packaging design