How a rebrand increased Cubitt's leads by more than 500%
We talk a lot about the importance of branding, and how it's more than just a logo, it's a reflection of who you are as a business and key to how you are perceived by your market and audience.
A recently completed Corporate Branding project has highlighted again what an impact powerful design can have on a business. Read on to learn more about how we helped this brand increase their website leads by over 500%.
Creating a new experience for Cubitt's
Cubitt’s Granny Flats and Home Extensions is a proudly Australian, family-owned, and operated business who have been delivering quality builds for over 28 years. To coincide with an extension of their product offering, Cubitt's approached Engineroom to refresh their corporate brand identity and all collateral to reflect their new positioning and upmarket service offering more accurately.
It was important for the client that the original house icon remained in the new logo. We devised an approach that was fairly evolutionary, that didn’t move too far from where they were but gave them a more considered, confident and modern brand mark. The new logo harmoniously combines two simply structured icons which represent both a house and the Granny Flat or a house and an extension symbolic of both of Cubitt’s core product offers.
We developed a solution using the key brand elements that allowed us to build a strong brand identity that has been implemented consistently across every aspect of their business, including: their company website, business stationery, staff uniforms, showroom signage, print collateral, social media styling, digital adverts, and promotional collateral.
The new aesthetic, which now embodies the Cubitt's of the future, has seen the business benefit drastically from a commercial standpoint, as well as resulting in an elevated sense of pride and ownership within the team.
The Numbers Speak for Themselves.
The results on sales figures and customer engagement since the new brand has been launched have been dramatic to stay the least. Most notably, their website leads since launching the new site, designed and built by the Engineroom team, have increased by 512.5% and overall sales leads have jumped up by 227.4%.
Is your brand yet to be born? Or has it become dated and tired in recent years? Perhaps your business structure or service offerings have changed and your identity on the outside doesn't match who you are on the inside anymore.
Whether you are starting from scratch or redeveloping an existing identity, your brand design is one of the most powerful business tools that you have at your disposal, so its worth it to get it right.
If you're not sure where to start then get in touch and let Engineroom Design take a look under the hood.
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