We take brands from 'meh' to memorable

At Engineroom, we believe in the force that branding has in empowering businesses. We do this by transforming strategic insights into compelling, market-ready brand assets. Our holistic approach ensures your brand's positioning is not only defined but also dynamically activated across all channels, creating meaningful connections with your audience.

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Research and Discovery

We start by immersing ourselves in your world—understanding your business, industry, and audience. This deep dive uncovers valuable insights that lay the foundation for a brand strategy tailored to your unique personality and goals.

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Strategic Positioning

With insights in hand, we craft a strategic positioning that aligns with your vision. This plan guides the development of your brand's identity, ensuring every element resonates with your target audience and stands out in the marketplace.

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Design & Exploration

Our creative team brings the strategy to life through innovative design. We explore various visual directions, refining concepts to develop a distinctive and cohesive brand identity that captures your essence and appeals to your audience.

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Implementation

Once the design is finalised, we seamlessly implement your brand across all platforms—digital, print, and environmental. Our meticulous attention to detail ensures consistency and integrity in every application, reinforcing your brand's presence.

Brand Identity Process

Industries change, great branding doesn't

It doesn't matter if you're mixing cocktails, manufacturing machinery, or making a difference in the not-for-profit world–we've helped businesses across logistics, food and beverage, construction, healthcare, cosmetics, industrial, mining and beyond redefine their brands and build successful ones from scratch.

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Discovery

Brand Audits

Industry Research

Experience Audits

Community Engagement

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Strategy

Brand Positioning

Brand Naming

Brand Architecture

Business Values

Market Differentiation

Brand Tone of Voice

Brand Messaging

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Design

Visual Identity

Identity Systems

Packaging Design

Brand Applications

Digital Design

Brand Animation

Video

Environmental Design

Signage

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Implementation

Brand Guidelines

Brand Launch

Brand Rollout

Brand Training

Brand Templates

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Evaluation

Brand Assessment

Digital Analytics

Brand Refinement

Ready to get started?

Let's have a chat, no strings attached.